Who We Are : The Trade Secrets
Julia Costanza
Founder and President
With a background in consumer behavior, event planning, and marketing, Julia intimately understands the value of event based marketing. She founded The Trade Secrets to both provide an opportunity for young professionals in her community to work in an exciting industry, and to assist companies in directly touching customers and partners, all in a fun and exciting environment.
Her focus in the wine and hospitality industries has given Julia experience in every aspect of the market from production, pricing, marketing, and product placement, to consumer choices. She developed a method for hedonic pricing for wines and used this to assist wineries with pricing and marketing new and existing products in the market place. She also served as the Technical Editor for a ratings magazine in Sonoma, CA with responsibilities ranging from graphic design to providing all market research and content for the ratings and buying guide.
For the past 6 years, Julia has enjoyed working in video games and technology, organizing events and PR for product launches and trade shows such as CES, GDC and e3. Before completing her Master’s degree in 2000 at UC Davis, Julia enjoyed a 10-year career in hospitality.
Josh Davis
Vice President of Sales and Marketing
Josh currently serves as Vice President of The Trade Secrets, with the direct responsibilities of developing the products and the sales & marketing programs for the wedding industry division.
Josh has a unique background and perspective on business that is drawn as much from real-world experience as it is from education and job training. He had the opportunity as a young man to spend a year of his life traveling from coast to coast, immersing himself in local cultures ranging in diversity from a Colorado dude ranch, to a Washington military town, and an Alaskan fishing village. After his travels had ceased, Josh returned to Nashville, TN, where he began his professional career in management while finishing his college education. He graduated with honors in May of 2005 from Middle Tennessee State University, earning a Bachelor’s degree in Management with a minor in Marketing. Josh spent the 5 years following graduation climbing the corporate ranks of a national sporting goods retailer. Along the way he was responsible for over $3 Million a year in sales, while consistently increasing profitability in the areas of sales, labor, and inventory management. After achieving the status of Manager Trainer, he combined his keen eye for talent with his ability to train and develop outstanding leaders, and was named Manager Trainer of the Year for the entire company. In 2009, after earning another promotion, Josh realized that it was time for a new adventure after being presented with the opportunity to move to California and become partners with his sister, Julia Costanza, who is President of the Trade Secrets. “It had always been our dream to own a business together,” Josh proclaimed about this opportunity. He is now working feverishly to bring “the next generation” of marketing to the wedding industry using cutting edge technology and the latest trends in consumer behavior. Josh enjoys networking and prefers to do business face-to-face, so he can see clients in their own environment and get a better understanding of the uniqueness of their business and how to best market those qualities. He is very happy to be a Californian and to experience all the great relationships and benefits that come with being involved in such a wonderful industry in this region.
Angela George
Vice President of Creative Services
Angela grew up with a natural desire for entrepreneurship and creativity, inherited from her parents and grandparents. Focusing those skills in combination with a heartfelt desire to help
others succeed in life and business, she began contract design work for small businesses in Kentucky and Tennessee, which quickly developed into Ntelligent Dezyn Group. Angela expanded her boundaries with a move to California where Ntelligent Dezyn continued to grow and succeed in serving small businesses across the US and also in England.
Her sincere desire to please her clients along with a strong sense for new aesthetic trends provides a perfect platform for capturing the identity of small businesses and establishing methods of successful marketing in an effective and fun way.
Angela graduated from Western Kentucky University with a Bachelor of Fine Arts, with a Concentration in Graphic Design.
Laura Davis
Director of Finance
Growing up with parents that owned a small business, Laura Davis learned business skills at a young age and developed a passion for numbers & keeping details organized. She took this passion and skill to college with her. Laura graduated with a B.S. in Accounting and Business Administration from Middle Tennessee State University.
Amber Milbourn
Director, Corporate Events Division
With an incredible knack for organization and the ability to keep everyone on task, Amber manages large events exceptionally well. Her ability to coordinate events with style and class has gained her a reputation of excellence. Amber brings a background in advertising and sales as well as office management. Her college education includes computer programming, small business accounting as well as other business related courses.
Celeste Baran
Director, Private Events Division
Bio coming soon.
Andrea Price
Executive Assistant
Andrea grew up near Nashville, Tennessee, where she developed a strong sense of hospitality and Southern charm. Always finding herself drawn to serve others, she fell naturally into the Customer Service industry in high school, and has enjoyed a career in the field for over 10 years.
Starting small as a retail cashier, she has gained related experience in many areas, from restaurant management to hybrid contact lens manufacturing. Moving to San Diego in 2005 to see how the other side of the country lives, she brought her upbeat attitude and warm demeanor with her, and she continues to serve on the west coast.
When presented with the opportunity to work for The Trade Secrets, Andrea jumped at the chance to be a part of both sides of the equation, and to live and work in a new part of California. She currently functions as Executive Assistant to the Sales and Marketing Department, and also as a one-man Customer Service Department to every one of our valued clients. To Andrea, a job well done is the standard, not the exception, and she enjoys any challenge presented to her. She is a team player, and she relishes being on so many teams at once.
If you have not yet met Andrea, or if you need any assistance from her, please do not hesitate to call her at the office or email her at andrea@thetradesecrets.com. She is always on the job, and ready to serve you.
Who We Are : AFWPI
Richard Markel
Association for Wedding Professionals International
Bio coming soon.
Julia Markel
Association for Wedding Professionals International
Bio coming soon.
