Julia Costanza
Founder and President
With a background in consumer behavior, event planning, and marketing, Julia intimately understands the value of event based marketing. She founded The Trade Secrets to both provide an opportunity for young professionals in her community to work in an exciting industry, and to assist companies in directly touching customers and partners, all in a fun and exciting environment.

Her focus in the wine and hospitality industries has given Julia experience in every aspect of the market from production, pricing, marketing, and product placement, to consumer choices. She developed a method for hedonic pricing for wines and used this to assist wineries with pricing and marketing new and existing products in the market place. She also served as the Technical Editor for a ratings magazine in Sonoma, CA with responsibilities ranging from graphic design to providing all market research and content for the ratings and buying guide.

For the past 3 years, Julia has enjoyed working in video games and technology, organizing events and PR for product launches and trade shows such as CES, GDC and e3. Before completing her Master’s degree in 2000 at UC Davis, Julia enjoyed a 10-year career in hospitality.

 

Nick Lucich
Marketing Director
As Marketing Director, Nick brings the full spectrum of marketing service to each of our clients. With a background in sales, advertising, graphics design, event management, and trade shows, Nick has the ability and expertise to provide clients with the intended results and expectations they want and have. He is able to listen to the clients needs, provide directional ideas, develop programs, and then see that all is brought to full completion.

Nick received a B.S. degree in Business Marketing from California State University of Stanislaus.

 

Luis Torres
Creative Director
As a professionally trained graphic artist, Luis brings a unique and creative edge to the Trade Secrets team. After graduating from the Academy of Art College in San Francisco where he earned an award of excellence in graphic design from the Academy of Art Spring Show. Luis offers Trade Secret clients a list of services including advertising design, package design, sell sheet completion, and video editing. His innovative artistic skills combined with his innate ability to keep deadlines make him an extraordinary asset to each of the agency's clients.

Luis earned a B.A. in Graphic Design from the Academy of Art College in San Francisco.