Advertising Specifications
Acceptable Media
CD, DVD
Acceptable File Formats
Submit two separate folders: layered & PDF/X-1a:2001
• MAC (OS X) or PC format in InDesign CS 3.0 or earlier
• Adobe Illustrator CS 3.0 or earlier
• Photoshop CS 3.0 or earlier / TIFF, CMYK, 300 DPI
• QuarkXpress 6.5 / when submitting a Quark file, also include EPS version
Computer Files
• All files must be built to specified ad size supplied on this sheet
• All colors in color palatte must be set for CMYK Process Separation
• For large, solid black areas use the following ink percentages: 75C-65M-65Y-95K
• No Pantones or spot colors – convert all Pantone/spot colors to CMYK prior to submission
• Include all fonts and link images on disk
• Files must be submitted on disk with this form and two ad proofs
• Submit two separate folders: layered and PDF/X-1a:2001
• Logos preferred as Illustrator EPS Vector file, EPS or PDF (no jpgs or giffs)
Fonts
• All printer and screen fonts must be included on disk
• Please list all fonts used, including all fonts used in EPS files
Photo Files
• All photos should be built in Photoshop to the exact size to be used in InDesign or Illustrator
• All color and black & white photographs must be saved in CMYK color mode
• Recommended percentages for black & white images :
75C-65M-65Y-95K
• Our presses have up to a 10% dot gain
• Photos should be saved as TIFF file format only, 300 DPI, CMYK (no jpgs)
Photo Scans
• All images must be hi-resolution scans for 175 line screen
• Resolution in Adobe Photoshop should be set at 300 pixels/inch at actual size to be used
• Sacramento Weddings does not assume any responsibility for quality of digital scans supplied
Layout Requirements
• 1/8, 1/4 and 1/2 page ads require a border or visible background that meets the exact measurements on this sheet
• Photo credits for a SW advertiser/photographer can be their website
• Photo credits for a non–SW advertiser is their company name only
Ad Proofs
• Ad must be accompanied by two color laser proofs
• Please include crop marks on all proofs, but NOT on the actual ad file
• Measure ad before submitting
Publisher Responsibility
• Publisher does not provide an ad proof or guarantee reproduction quality for press-ready materials provided by outside graphic designers or agencies
• Publisher will not issue ad proofs for production work required on press-ready ads received after the deadline
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